To mark Argus’ 30th birthday, we created a bold and confident identity for our small, scrappy, creative agency; one that would catch attention and reflect a vibrant team culture. From the chunky logotype to the eye-inspired illustrations, the look and feel is based on our team’s unique approach: to use marketing and advertising as a tool for narrowing social and cultural gaps. After many months and several do-overs, we launched a brand that not only captures the agency’s thoughtful, creative, and sometimes quirky spirit, but also sets the tone for the next 30 years to come.