Boston’s annual Climate Beacon Conference provides a space for educators, activists, and politicians to explore how brilliant climate solutions can become a reality. To create a brand that reflects this confident, determined spirit, we repositioned Climate Beacon as a place where we’re not just do-gooders, but can-doers. Rooted in the refreshed positioning, Climate Beacon launched their annual conference, “Charting the Course.” The conference identity incorporated bright colors and patterns of geometric lines, creating an energetic, optimistic, and momentous feeling. Equipped with a new brand, the Climate Beacon Conference has become a can’t-miss industry event for climate can-doers across the state.