The Massachusetts Rehabilitation Commission (MRC) exists to help people with disabilities live an independent and empowered life. Unfortunately, a large portion of the disabled community were not familiar with MRC or held a negative perception of the word, “rehabilitation.”

To create a brand that reflects the vibrant, proud, and diverse disabled community, we repositioned MRC as a place where anything is possible. MRC became MassAbility - a community that does not seek to fix individuals with disabilities, but rather celebrates them. To compliment the new name, we created a visual system around the concept of open doors, as seen in the geometric shapes that serve as photographic frames and colorful backdrops. With an expansive color palette and optimistic, candid portraits of MassAbility participants, the identity is a reminder that no matter the disability, opportunity always awaits.