In a city that is home to multiple top-tier medical institutions, many consider community care options like East Boston Neighborhood Health Center (EBNHC) to be lower quality care. To inspire individuals and families to choose EBNHC, we needed to shift this perception, and introduce the idea that community health goes beyond the clinic, addressing the places, relationships, and circumstances that influence our health.

From a new name, to a fresh and modern identity, we transformed East Boston Neighborhood Health Center from a community-centric health center, into NeighborHealth, a community minded healthcare network. From the new logo, known as “the knot,” to the warm color palette, and vibrant neighborhood photography, the NeighborHealth brand celebrates community as the place where health truly begins.